Positive Vibes Only!

Written by: Helen HarrisMarch 25, 2020

Whilst these are uncertain times for many businesses, we’ve really been encouraged to see so many businesses embracing a positive outlook and adapting their normal business methods to help their customers and communities in these strange times. We’re sure that the companies who adopt such positivity and look for innovative ways to continue to serve their customers will ride out this period and so we’ve decided to share some of these examples with you: Based across Bath and Somerset, the OHH pub chain, no longer able to welcome customers to…Read more ›

Why You Need Content to Fuel Your Social Media!

Written by: Helen HarrisFebruary 10, 2020

By now, we all know that social media presence in this digital age is super important for customers to find your services or products. Yet, having a presence on social media alone isn’t good enough. It’s critical to feed your social media with content that your ideal prospects actually want to read!   Like you and I, your customers are looking online and through their social feeds for solutions to their problems - and that's where great, strategic content comes in. Enter - your magnificent content!  Great social media should…Read more ›

The essential digital marketing tools and tactics for 2020

Written by: Helen HarrisJanuary 14, 2020

By now, you’re probably aware that there isn’t one silver bullet for marketing your brand or delivering ROI. Sure, going viral on Instagram or TikTok might help a B2C brand, but realistically for most B2B brands, we know that a combination of carefully chosen tactics reaps the best result. The good news is that there are many ways in which you can improve your brand’s marketing some small some big - we hope you take the plunge with something different this year! In this article, we highlight some of the…Read more ›

And our online survey says…

Written by: Helen HarrisFebruary 21, 2018

Online surveys are a useful tool in any marketer’s kitbag.  They can be posted online and participants can be invited to respond by email, SMS or social media. Survey data can be used for so many different purposes, from gauging customer satisfaction levels, testing messaging through to better understanding market requirements or market trends. Whatever your objective, here are 5 important things to think about when putting your survey together: What’s in it for me?  - Think about what will entice your participant to take the time to complete the survey and…Read more ›

Making your website pay

Written by: Jayne SmithSeptember 12, 2017

Thinking of a new website? When most businesses consider a new website, they think mainly about the design, the colours and the look and feel. Whilst this is an important part of creating the perfect website many fail to consider the most vital element of all – how to make it pay. In order to gain the maximum return on your investment, here are a few things to consider: Integration A Great website is integrated with an overall marketing strategy. It should form an integral part of social media, content…Read more ›