How mobile is your website?

Written by: Jayne SmithOctober 5, 2016

Are you viewing this blog on a mobile device? If you are, and since mobile internet use has surpassed desktop use, that’s likely; you’ll notice that you’re probably not rushing to grab a magnifying glass or having to pinch your screen to read the small print. That’s because ours is a mobile-friendly, responsive design website. Could your potential clients say the same about your website? Allow me to get straight to the point, as the message is very simple: A mobile-friendly website design is an absolute MUST for businesses of…Read more ›

5 reasons we still love email

Written by: Jayne SmithNovember 3, 2015

Remember the good old days? We all loved email. Opening email in Outlook as the first job of each morning was exciting. I certainly remember avidly reading my email at the start of each day accompanied by that oh-so-lovely first cup of coffee. Roll on a decade or two, and now that same task can feel like more of a housekeeping chore than anything else. Nefarious Nigerian email scams and mountains of virus-infested unsolicited SPAM head straight for the trash before we even read a relevant email. So, how do…Read more ›

10 reasons you need to invest in video

Written by: Jayne SmithOctober 7, 2015

Still showcasing your organisation’s credentials with a page or two of lengthy, uninspiring content? Please excuse me while I just take a moment to let out a gigantic YAWN! Take our advice – say it with video. Here are 10 good reasons why your next marketing investment should be a video: Improve Google rankings - Websites with videos rank higher in Google universal searches. Increase conversion rates – Homepage videos are shown to increase conversion rates by 20% and using video on landing pages can to increase conversion rates by…Read more ›

Pick a card: The importance of getting marketing messages right

Written by: Jayne SmithMarch 18, 2015

Have you ever seen the trick where the member of the audience draws a random picture on paper, and through the power of telepathy the magician accurately replicates that drawing? Well, I have a similar and equally impressive trick to share with you. When I speak with a new client and ask what makes their company/service special I can predict with frightening accuracy what they will say. It doesn’t matter which market sector, company size or product sold - they will all claim: • To ‘care’ and provide the best…Read more ›

A Dog, a Snake and the Power of Social Media

Written by: Jayne SmithFebruary 25, 2014

You just couldn’t make it up!  A rather peculiar string of events this week has demonstrated once again the immense power of social media and has brought to mind its largely untapped potential as an effective part of any decent PR strategy. So here’s the strange tale… It all started last Friday with a simple dog walk with my Weimaraner dog, Milly, across waterlogged fields.  When I got home I realised that poor Milly was lame and took her to the vet thinking she had broken her leg.  Turns out,…Read more ›