5 Halloween Horrors: Ensure your Website Design isn’t Shocking!

Written by: Jayne SmithOctober 27, 2016

This Halloween, make sure your website doesn’t go bump in the night.  Here are our 5 website related Halloween horrors – avoid them at all costs if you don’t want your new website to be a shocker! 1.    Dastardly Design - Don’t have your website designed by a “techy” Trust me, website design and website development are completely different animals.  Their proponents think differently, they work differently and let’s face it they even dress differently.  We have certainly seen a few Halloween costumes along the way!  Developers are all about…Read more ›

How mobile is your website?

Written by: Jayne SmithOctober 5, 2016

Are you viewing this blog on a mobile device? If you are, and since mobile internet use has surpassed desktop use, that’s likely; you’ll notice that you’re probably not rushing to grab a magnifying glass or having to pinch your screen to read the small print. That’s because ours is a mobile-friendly, responsive design website. Could your potential clients say the same about your website? Allow me to get straight to the point, as the message is very simple: A mobile-friendly website design is an absolute MUST for businesses of…Read more ›

5 reasons we still love email

Written by: Jayne SmithNovember 3, 2015

Remember the good old days? We all loved email. Opening email in Outlook as the first job of each morning was exciting. I certainly remember avidly reading my email at the start of each day accompanied by that oh-so-lovely first cup of coffee. Roll on a decade or two, and now that same task can feel like more of a housekeeping chore than anything else. Nefarious Nigerian email scams and mountains of virus-infested unsolicited SPAM head straight for the trash before we even read a relevant email. So, how do…Read more ›

10 reasons you need to invest in video

Written by: Jayne SmithOctober 7, 2015

Still showcasing your organisation’s credentials with a page or two of lengthy, uninspiring content? Please excuse me while I just take a moment to let out a gigantic YAWN! Take our advice – say it with video. Here are 10 good reasons why your next marketing investment should be a video: Improve Google rankings - Websites with videos rank higher in Google universal searches. Increase conversion rates – Homepage videos are shown to increase conversion rates by 20% and using video on landing pages can to increase conversion rates by…Read more ›

Pick a card: The importance of getting marketing messages right

Written by: Jayne SmithMarch 18, 2015

Have you ever seen the trick where the member of the audience draws a random picture on paper, and through the power of telepathy the magician accurately replicates that drawing? Well, I have a similar and equally impressive trick to share with you. When I speak with a new client and ask what makes their company/service special I can predict with frightening accuracy what they will say. It doesn’t matter which market sector, company size or product sold - they will all claim: • To ‘care’ and provide the best…Read more ›