Written by: Jayne SmithDecember 14, 2016
Most businesses now accept that in our digital age, a decent website is a must. No arguments there. However, for many that’s where it stops. It seems that a worrying number of businesses appear to believe the old adage, ‘If you build it they will come’. Did you know, this common saying is actually a mis-quote from the classic film Field of Dreams, where the actual line is “If you build it, he will come”? Apt indeed, as the singular ‘he’ is probably much closer to the number of web…Read more ›
Written by: Jayne SmithOctober 27, 2016
This Halloween, make sure your website doesn’t go bump in the night. Here are our 5 website related Halloween horrors – avoid them at all costs if you don’t want your new website to be a shocker! 1. Dastardly Design - Don’t have your website designed by a “techy” Trust me, website design and website development are completely different animals. Their proponents think differently, they work differently and let’s face it they even dress differently. We have certainly seen a few Halloween costumes along the way! Developers are all about…Read more ›
Written by: Jayne SmithOctober 5, 2016
Are you viewing this blog on a mobile device? If you are, and since mobile internet use has surpassed desktop use, that’s likely; you’ll notice that you’re probably not rushing to grab a magnifying glass or having to pinch your screen to read the small print. That’s because ours is a mobile-friendly, responsive design website. Could your potential clients say the same about your website? Allow me to get straight to the point, as the message is very simple: A mobile-friendly website design is an absolute MUST for businesses of…Read more ›
Written by: Jayne SmithNovember 3, 2015
Remember the good old days? We all loved email. Opening email in Outlook as the first job of each morning was exciting. I certainly remember avidly reading my email at the start of each day accompanied by that oh-so-lovely first cup of coffee. Roll on a decade or two, and now that same task can feel like more of a housekeeping chore than anything else. Nefarious Nigerian email scams and mountains of virus-infested unsolicited SPAM head straight for the trash before we even read a relevant email. So, how do…Read more ›
Written by: Jayne SmithOctober 7, 2015
Still showcasing your organisation’s credentials with a page or two of lengthy, uninspiring content? Please excuse me while I just take a moment to let out a gigantic YAWN! Take our advice – say it with video. Here are 10 good reasons why your next marketing investment should be a video: Improve Google rankings - Websites with videos rank higher in Google universal searches. Increase conversion rates – Homepage videos are shown to increase conversion rates by 20% and using video on landing pages can to increase conversion rates by…Read more ›