Written by: Helen HarrisApril 27, 2020
When you go to the trouble of getting visitors to your website, whether from your social media channels, SEO or PPC you really shouldn’t waste this opportunity to engage further with your visitors. Calls to action are a means of getting your visitors to ‘raise their hand’ to find out more about your products or services and how you can specifically help their business. They are of particular importance right now so that customers and prospects can maintain contact with your company, particularly if they cannot speak to members of…Read more ›
Written by: Jayne SmithApril 23, 2020
The marketing landscape immediately changed following the lockdown measures brought about by the spread of COVID-19. There isn’t a business in the land that hasn’t been affected in some way, and those that are still able to operate need to adapt their marketing approach, and fast. With most of the more traditional offline channels off the table, companies need to look towards digital marketing in order to make an impact. Businesses that had already focussed on effective digital marketing with websites ranking well on Google and a strong social…Read more ›
Written by: Helen HarrisApril 17, 2020
Faced with at least three more weeks of lockdown, many companies are trying to maintain communication with their customers and prospects. If you haven’t already considered it, email is a great medium for getting your message direct to the customer at this time. However, for the best results, emails need to be sophisticated. A DIY approach won’t cut it. Did you know, that if you send an email to more than 100 recipients in Outlook your email will automatically be added to the recipients' spam folders? If you need to send an…Read more ›
Written by: Jayne SmithApril 7, 2020
The coronavirus pandemic has changed our shopping and working behaviour, and who knows for how long? Shopping has gone online, and the workplace has gone online. With all networking, events, exhibitions, most printed media, sports sponsorship and many other traditional marketing channels currently off the table your online presence is more important than ever before. If your brand is going to be found, it’ll be online. This makes having a decent Search Engine Optimisation (SEO) strategy mission critical. Now, we won’t pretend that SEO is an easy thing to get…Read more ›
Written by: Jayne SmithMarch 31, 2020
It is probably true to say that most business owners understand the value effective digital marketing can bring to a business and yet, in ordinary circumstances few find the time to actually do it. Of course, one of the key factors in making any marketing strategy successful is to do it consistently. Having said that, we all have to start somewhere and that’s why we have put together these 5 simple ideas which may help you use your time productively to help boost your marketing. 1. Website Your website is…Read more ›
