Life after lockdown – how to adapt your marketing approach to suit the times

Written by: Jayne SmithMay 26, 2020

As the lockdown measures begin to ease, business leaders across the globe will be looking for new ways to adapt their marketing strategies and promote their organisations during these unprecedented times. Let’s be clear. Not every business or organisation will lose out; the pandemic has presented some unforeseen opportunities as well as challenges. Some will be looking to supercharge their marketing efforts in order to capitalise on the opportunities presented by social distancing measures.  There have been record levels of demand for many products and services. Our apetite for garden…Read more ›

5 Instagram hacks guaranteed to improve your business engagement

Written by: Jayne SmithMay 4, 2020

Over 1 billion people use Instagram every month with over than 500 million of them using it every day. It’s a place where engagement is high, followers are loyal and so if you adopt the right strategy it can be a great platform to generate real leads for your business. That’s why, if your brand hasn’t got to grips with Instagram yet, it should. Here are 5 hacks that can be used alongside a decent content strategy, will help you supercharge your engagement, and can be deployed in under 15…Read more ›

5 ‘Calls to Action’ you should have on your website right now

Written by: Helen HarrisApril 27, 2020

When you go to the trouble of getting visitors to your website, whether from your social media channels, SEO or PPC you really shouldn’t waste this opportunity to engage further with your visitors. Calls to action are a means of getting your visitors to ‘raise their hand’ to find out more about your products or services and how you can specifically help their business. They are of particular importance right now so that customers and prospects can maintain contact with your company, particularly if they cannot speak to members of…Read more ›

5 reasons PPC advertising makes sense during the Coronavirus pandemic

Written by: Jayne SmithApril 23, 2020

The marketing landscape immediately changed following the lockdown measures brought about by the spread of COVID-19.   There isn’t a business in the land that hasn’t been affected in some way, and those that are still able to operate need to adapt their marketing approach, and fast.  With most of the more traditional offline channels off the table, companies need to look towards digital marketing in order to make an impact. Businesses that had already focussed on effective digital marketing with websites ranking well on Google and a strong social…Read more ›

5 Reasons to Use Email as a Key Channel During Lockdown

Written by: Helen HarrisApril 17, 2020

Faced with at least three more weeks of lockdown, many companies are trying to maintain communication with their customers and prospects. If you haven’t already considered it, email is a great medium for getting your message direct to the customer at this time. However, for the best results, emails need to be sophisticated. A DIY approach won’t cut it. Did you know, that if you send an email to more than 100 recipients in Outlook your email will automatically be added to the recipients' spam folders? If you need to send an…Read more ›