And our online survey says…

Written by: Helen HarrisFebruary 21, 2018

Online surveys are a useful tool in any marketer’s kitbag.  They can be posted online and participants can be invited to respond by email, SMS or social media. Survey data can be used for so many different purposes, from gauging customer satisfaction levels, testing messaging through to better understanding market requirements or market trends. Whatever your objective, here are 5 important things to think about when putting your survey together: What’s in it for me?  - Think about what will entice your participant to take the time to complete the survey and…Read more ›

7 Reasons to invest in Content Marketing

Written by: Helen HarrisFebruary 7, 2018

1. It is the driving force behind all marketing activity The number one reason is that Content Marketing really does drive all other marketing activity. It can fuel for your social media, giving you valuable updates you can post for your followers, and likewise for your email marketing activity. You can even use your best content as a landing page, to drive more conversions in a paid advertising campaign. To build authority Delivering regular, consistently high quality content marketing will accelerate your journey to becoming the voice of authority. It…Read more ›

Making your website pay

Written by: Jayne SmithSeptember 12, 2017

Thinking of a new website? When most businesses consider a new website, they think mainly about the design, the colours and the look and feel. Whilst this is an important part of creating the perfect website many fail to consider the most vital element of all – how to make it pay. In order to gain the maximum return on your investment, here are a few things to consider: Integration A Great website is integrated with an overall marketing strategy. It should form an integral part of social media, content…Read more ›

Reasons to invest in SEO

Written by: Jayne SmithDecember 14, 2016

Most businesses now accept that in our digital age, a decent website is a must. No arguments there. However, for many that’s where it stops. It seems that a worrying number of businesses appear to believe the old adage, ‘If you build it they will come’. Did you know, this common saying is actually a mis-quote from the classic film Field of Dreams, where the actual line is “If you build it, he will come”? Apt indeed, as the singular ‘he’ is probably much closer to the number of web…Read more ›

5 Halloween Horrors: Ensure your Website Design isn’t Shocking!

Written by: Jayne SmithOctober 27, 2016

This Halloween, make sure your website doesn’t go bump in the night.  Here are our 5 website related Halloween horrors – avoid them at all costs if you don’t want your new website to be a shocker! 1.    Dastardly Design - Don’t have your website designed by a “techy” Trust me, website design and website development are completely different animals.  Their proponents think differently, they work differently and let’s face it they even dress differently.  We have certainly seen a few Halloween costumes along the way!  Developers are all about…Read more ›