Making your website pay

Thinking of a new website?

When most businesses consider a new website, they think mainly about the design, the colours and the look and feel. Whilst this is an important part of creating the perfect website many fail to consider the most vital element of all – how to make it pay.

In order to gain the maximum return on your investment, here are a few things to consider:


A Great website is integrated with an overall marketing strategy. It should form an integral part of social media, content and database activity. Social media activity can point to new content on the site and data from new website enquiries should be captured and added to the marketing database.


Content is a fundamental part of any marketing strategy. It feeds social media, drives campaigns and fuels SEO. A great website should provide a home for dynamic content with regular additions and updates.


Ensure your messages are clear, concise and compelling. Think about your client and what’s important to them. Research your competitors and make sure your USPs stand out.


Your website is not an information library. It is a tool to showcase your business and provide the validation needed for your audience to make contact with you. Every page should contain the opportunity for your customers to easily engage or get in touch whether by phone, email, or social media.


If you don’t consider SEO, your site will not be found. There is no magic wand that will put you top of Google rankings, it’s down to good SEO practice. Effective websites are optimised from day one and they are built support an effective ongoing strategy.

Rapport Digital creates engaging websites that attract new customers, reinforce your credentials and give existing customers a reason to stay. From writing and design to hosting, maintenance and SEO, we’ll do as much or little as you need.

Written by:

Jayne Smith