iAM came to Rapport Digital to help solidify their marketing messaging which needed to convey how easily their online system could help business owners manage their compliance obligations.
Through understanding the potential key buyers of the system, and evaluating the alternative options available, Rapport Digital produced a messaging framework that clearly highlights the key strengths of iAM’s offering.
This messaging was used to underpin iAM’s website content and all subsequent marketing collateral materials.
“I think that the messaging framework document is superb. Thank you very much. This will offer significant value going forward.”
Andy Ball, CEO, iAM Compliant